Do Woolworths sell advice?
Do Coles sell advice?
Do banks sell advice?
None of these groups sell advice. They all sell products.
Unfortunately when it comes to financial advice, Australia’s consumers don’t know the difference between financial advice and financial products.
Advice doesn’t provide the same tangiblity of a physical product from the supermarket or even the same intangibility as a loan specifically to buy your new home.
In terms of tangibility, advice is more the invisible hand supporting or pushing you to financial objectives not yet reached or over obstacles not yet overcome. Or advice can be the ‘helping hand’ holding yours providing the confidence for your next venture, adventure, challenge or simply your next step.…